Design leader & keynote speaker — Eindhoven, the Netherlands
I help organisations bring a human perspective to designing with and for AI, from AI Design Systems to accessibility. Head of Design Services at FIDDS, previously design strategist at NS (Dutch Railways).
Next on stage
2026 · EindhovenEvoluon, Eindhoven
Talk
AI Summit Brainport 2026
We pour everything into building safely with AI: security, privacy, compliance. All technical, all necessary. And in this rush we neglect the one thing that sits at the heart of why we build anything at all: the people using it. This talk starts where good AI should start, with the human perspective, and shows how to make what AI builds faster and better instead of just faster.
What I talk about
With AI, you build ten times faster, and ten times faster junk. How your design system becomes the source of truth that people and AI agents share, so everything AI builds stays on brand, accessible and consistent.
Most AI projects do not fail on technology, they fail on adoption. Look first, then climb: the questions to ask before you build, and how to design AI that feels like collaboration instead of an oracle.
Accessibility is not just a designer task or a checklist. Lessons from championing digital accessibility at NS (Dutch Railways), mapped onto the five stages an organisation goes through before it truly embraces access.
